DEVELOPMENT OF CORPORATE CULTURE DURING THE SPREAD OF COVID-19 ON THE EXAMPLE OF AMERICAN SOCIETY

Annotation

The many changes caused by COVID-19 have impacted all areas of our lives. Since the beginning of the pandemic in every country, people have experienced the same fears: getting sick, being left without a livelihood, dying, losing loved ones, etc. In many states, support was provided by both the government and the employer. Our analyze show how the employees themselves assessed the level of relations between them and the company through the connecting thread of corporate culture. We have determined that, in general, in many cases there is an increase in corporate values, information coming from managers is more trustworthy than information from the mass media. Honesty, openness and communication are becoming the new flagships for the development of corporate culture.

Keywords

• corporate culture
• COVID-19
• pandemic
• cultural values
• transformation of the modern world
• American society
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