The Eurasian potential of “soft power” in the context of the new geopolitical reality

Annotation

The article is devoted to the study of the potential of “soft power” in the Eurasian space in the context of a new geopolitical reality. The author analyzes the formation of the concept of “soft power” and its proven functionality. The article highlights the characteristic features of the new geopolitical reality, concludes that the architecture of international relations is changing in the context of emerging multipolarity, “global interdependence”, “openness” and the need to actualize efforts to preserve the political and economic sovereignty of the states of the Eurasian continent. It is extremely important at the present stage to expand cooperation in the direction of solving the problems of preserving the unique identity of each people of the Eurasian states. Considering the manifestations of the “soft power” of the Eurasian space, the author dwells on the expansion of “horizontal contacts” in the socio-humanitarian, cultural spheres and on making promising decisions. The article highlights the characteristic features of the new geopolitical reality based on a wide range of analytical methods. Systemic and structural-functional methods made it possible to trace the potential of “soft power” functionality in the system of interstate interaction. The formation of integration institutionalized supranational entities, their growing role and involvement in modern processes, has been traced using an institutional approach. In conclusion, there is a growing need to intensify dialogue on Eurasian integration and develop a comprehensive program to counter modern security challenges.

Keywords

• the potential of “soft power”
• “hard power”
• “complex force”
• humanitarian cooperation
• Eurasian Space
• integration formations
• information technology confrontation
• multipolarity
• international migration
• new geopolitical reality
• national and regional branding
* click on a keyword to go to the search

References

1. Artjuhin, M. I., Pushkevich, S. A. Osnovnye tendentsii razvitiya vneshney trudovoy migratsii naseleniya v ramkakh Evraziyskogo ekonomicheskogo Soyuza [The main trends in the development of external labor migration of the population within the framework of the Eurasian Economic Union]. Rossiya: tendentsii i perspektivy razvitiya [Russia: trends and development prospects]. Moscow: Institute of Scientific Information on Social Sciences of the RAS; 2022, iss. 17, part 1, pp. 881–885.

2.   Dvenadtsat filialov zarubezhnykh vuzov otkroyutsya v Kazahstane k 2029 godu [Twelve branches of foreign universities will open in Kazakhstan by 2029]. Available at: https://bizmedia.kz/2023-02-07-12-filialov-zarubezhnyh-vuzov-otkroyutsya-v-kazahstane-k-2029-godu/ (accessed: 16.04.2024).

3.   Trudovaya migratsiya i migratsionnaya politika [The EEC. Labor migration and migration policy]. Available at: https://eec.eaeunion.org/comission/department/migration/tm/ (accessed: 16.04.2024).

4.   Evraziyskiy forum YuUrGU [SUSU Eurasian Forum]. Available at: https://eurasia.susu.ru/ (accessed: 16.04.2024).

5.   Zaryanov, E. P. Myagkaya sila kak kharakternyy priznak politicheskogo vliyaniya velikoy derzhavy v usloviyakh mnogopolyarnogo mira [Soft power as a characteristic sign of the political influence of a great Power in a multipolar world]. Mirovaya politika [World politics]. 2015, no. 1, pp. 89–122.

6.   Leonova, O. G. Myagkaya sila – resurs vneshney politiki gosudarstva [Soft power is a resource of the state's foreign policy]. Obozrevatel [Obozrevatel.]. 2013, no. 4, pp. 27–40.

7.   Lisyanskiy, I. N. Karnavalnaya politicheskaya kultura SShA: elity i lidery v grotesknom svete obshchestvennoy kritiki [Carnival Political Culture of the USA: Elites and Leaders in the grotesque light of Public Criticism]. Voprosy elitologii [Questions of elitism]. 2022, vol. 3, no. 4, pp. 52–64, doi: 10.46539/elit.v3i4.12.

8.   Maksimova, E. N. Politicheskie elity kak vedushchiy faktor tsvetnykh revolyutsiy na postsovetskom prostranstve [Political elites as a leading factor of color revolutions in the post-Soviet space]. Voprosy elitologii [Questions of elitism]. 2020, vol. 1, no. 2, pp. 115–128, doi: 10.46539/elit.v1i2.20.

9.   Maksimova, E. N. Politicheskie elity kak faktor nestabilnosti politicheskoy sistemy [Political elites as a factor of instability of the political system]. Voprosy elitologii [Questions of elitism]. 2021, vol. 2, no. 4, pp. 36–49. doi: 10.46539/elit.v2i4.83.

10. Mezhdunarodnoe sotrudnichestvo. V Moskve podpisali soglashenie o Konsortsiume vuzov v oblasti evraziyskoy integratsii [An agreement on a Consortium of universities in the field of Eurasian integration was signed in Moscow]. Available at: https://minobrnauki.gov.ru/press-center/news/mezhdunarodnoe-sotrudnichestvo/68419/ (accessed: 16.04.2024).

11. Moreva, E. L. “Myagkaya sila” i transgranichnaya ekonomicheskaya integratsiya [“Soft power” and cross-border economic integration]. Ekonomika. Nalogi. Pravo [Economics. Taxes. Right]. 2020, vol. 13, no. 6, pp. 6–14, doi: 10.26794/1999-849x-2020-13-6-6-14.

12. Naumov, A. O. “Myagkaya sila”, “tsvetnye revolyutsii” i tekhnologii smeny politicheskikh rezhimov v nachale XXI veka [“Soft power”, “color revolutions” and technologies of changing political regimes at the beginning of the XXI century]. Moscow: ARGAMAK-MEDIA; 2016, 274 p.

13. Petrova, G. V. Mezhdunarodno-pravovye i natsionalnye regulyatory rosta konkurentosposobnosti ekonomik gosudarstv Bolshoy Evrazii, rol “Myagkoy sily” i “Myagkogo prava” v integratsionnykh protsessakh [International legal and national regulators of the growth of competitiveness of the economies of the states of Greater Eurasia, the role of “Soft Power” and “Soft Law” in integration processes]. Bolshaya Evraziya: razvitie, bezopasnost, sotrudnichestvo [Greater Eurasia: development, security, cooperation]. Moscow: Institute of Scientific Information on Social Sciences of the RAS; 2018, iss. 1, part 2, pp. 174–176.

14. Rusakov, V. M. Myagkaya sila voennoy moshhi [The soft power of military power]. Diskurs-Pi [Discourse-Pi]. 2017, no. 3–4 (28–29), pp. 96–107, doi: 10.17506/dipi.2017.2829.34.96107.

15. Rusakova, O. F., Kovba, D. M. Issledovaniya myagkoy sily v rossiyskoy politicheskoy nauke: analiz problemno-tematicheskikh poley [Soft Power Research in Russian Political Science: analysis of problem-themed fields]. Diskurs-Pi [Discourse-Pi]. 2019, no. 1 (34), pp. 37–50, doi: 10.17506/dipi.2019.34.1.3750.

16. Usmanov, R. Kh. Golovin, V. G. Novyy globalnyy poryadok i problemy sovershenstvovaniya obespecheniya kollektivnoy bezopasnosti Kaspiyskikh gosudarstv [The New Global order and problems of improving the collective security of the Caspian States]. Sovremennaya nauka i innovatsii [Modern Science and Innovations]. 2020, no. 4 (32), pp. 137–150, doi: 10.37493/2307-910X.2020.4.18.

17. Tsyplyaev, A. D. Kharakternye osobennosti “myagkoy sily” Kitaya [Characteristic features of China's “soft power”]. Originalnye issledovaniya [Original research]. 2020, no. 8, pp. 108–115.

18. Shishkina, D. A. Karnavalnyy kharakter sovremennoy amerikanskoy administratsii vremen D. Trampa i D. Baydena [The carnival character of the modern American administration of the times of D. Trump and D. Biden]. Voprosy elitologii [Questions of elitism]. 2022, vol. 3, no. 4, pp. 65–79, doi: 10.46539/elit.v3i4.129.

Popular articles