Mass culture is a factor of social life unification
Annotation
The article covers one of the most actual consequences of the world globalization - a phenomenon of mass culture. Cultural differences are one of the most important causes of global tension and conflicts. Global distribution of mass culture seems a positive trend because single universal basis for intercultural dialogue is forming. Accordingly, the phenomenon of mass culture is objective consequence of the process of global integration.
Keywords
- массовая культура
- культура потребления
- консьюмеризм
- глобализация
- декультурация
- идентичность
- mass culture
- the culture of consumption
- consumerism
- globalization
- deculturation
- identity
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This work is licensed under a Creative Commons Attribution 4.0 International License
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