kaspyTHE CASPIAN REGION: politics, economics, culture1818-510XАстраханский государственный университет им. В. Н. Татищева1313Mass culture is a factor of social life unificationMass culture is a factor of social life unificationStychinskyMaxim S.StychinskyMaxim S.stichinscky@gmail.comState academic University of humanitarian SciencesState academic University of humanitarian Sciences20153298303https://kaspy.asu-edu.ru/en/archive/2015/issue/3/article/1313https://kaspy.asu-edu.ru/storage/kaspy/archive/3(44)/298-303.pdf

The article covers one of the most actual consequences of the world globalization - a phenomenon of mass culture. Cultural differences are one of the most important causes of global tension and conflicts. Global distribution of mass culture seems a positive trend because single universal basis for intercultural dialogue is forming. Accordingly, the phenomenon of mass culture is objective consequence of the process of global integration.

The article covers one of the most actual consequences of the world globalization - a phenomenon of mass culture. Cultural differences are one of the most important causes of global tension and conflicts. Global distribution of mass culture seems a positive trend because single universal basis for intercultural dialogue is forming. Accordingly, the phenomenon of mass culture is objective consequence of the process of global integration.

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