“Soft power” of information society

Annotation

In the information society is dominated by not one who has the largest military force or amassed the greatest wealth, and the one who owns large amounts of information (knowledge) and applies them successfully. Thanks to the technological revolution, knowledge, including scientific, becomes the basis of power in the information age, dominating power and wealth. Changing and the very appearance of power – refusing a direct and brutal rule, it takes more mild forms of influence and domination.

Keywords

• globalization
• post-industrial society
• information society
• science
• knowledge
• information
• "soft power"
• the media
• non-governmental organizations
• the Internet
• hierarchy
• power
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