kaspyTHE CASPIAN REGION: politics, economics, culture1818-510XАстраханский государственный университет им. В. Н. Татищева182“Soft power” of information society“Soft power” of information societyNovoselovSergey V.NovoselovSergey V.seveno@rambler.ruAstrakhan State UniversityAstrakhan State University20133126131https://kaspy.asu-edu.ru/en/archive/2013/issue/3/article/182https://kaspy.asu-edu.ru/storage/kaspy/archive/3(36)/126-131.pdf

In the information society is dominated by not one who has the largest military force or amassed the greatest wealth, and the one who owns large amounts of information (knowledge) and applies them successfully. Thanks to the technological revolution, knowledge, including scientific, becomes the basis of power in the information age, dominating power and wealth. Changing and the very appearance of power – refusing a direct and brutal rule, it takes more mild forms of influence and domination.

In the information society is dominated by not one who has the largest military force or amassed the greatest wealth, and the one who owns large amounts of information (knowledge) and applies them successfully. Thanks to the technological revolution, knowledge, including scientific, becomes the basis of power in the information age, dominating power and wealth. Changing and the very appearance of power – refusing a direct and brutal rule, it takes more mild forms of influence and domination.

globalizationpost-industrial societyinformation societyscienceknowledgeinformation"soft power"the medianon-governmental organizationsthe Internethierarchypowerglobalizationpost-industrial societyinformation societyscienceknowledgeinformation"soft power"the medianon-governmental organizationsthe Internethierarchypower