The relevance of this research is related to the need to study motivational mechanisms that determine human activity in connection with continuous changes in society. The aim of this study was to develop motivational strategies for personal growth in modern society based on the concept of motivational balance. Research methods: hermeneutic methods, comparative analysis and synthesis. The concept of motivational balance is an actualization of the following conditions of existence of the subject: understanding of consciousness as a basis for organizing perfectly regulatory mechanisms, constituting motivation, synthesis of static and dynamic principle in the formation of motivation, Taking into account those mechanisms that are designed to maintain a balance between “I” (individual) and “we” (society), understanding the vital need, which is to avoid negative effects, the subject must be aware of its own internal potential. The most important condition of comfortable existence of the subject is the achievement of a motivational balance related to the formation of positive motivation, which constitutes modern strategies of personal growth and presupposes the presence of: image of the desired result; positive impinging; the ability to distance oneself from one’s own “self”; orientation towards self-actualization and development of creativity – building oneself; positive “verbal self-report”; active memory about successful implementation of past plans and designs; being a subject in an energy tone.

The relevance of this research is related to the need to study motivational mechanisms that determine human activity in connection with continuous changes in society. The aim of this study was to develop motivational strategies for personal growth in modern society based on the concept of motivational balance. Research methods: hermeneutic methods, comparative analysis and synthesis. The concept of motivational balance is an actualization of the following conditions of existence of the subject: understanding of consciousness as a basis for organizing perfectly regulatory mechanisms, constituting motivation, synthesis of static and dynamic principle in the formation of motivation, Taking into account those mechanisms that are designed to maintain a balance between “I” (individual) and “we” (society), understanding the vital need, which is to avoid negative effects, the subject must be aware of its own internal potential. The most important condition of comfortable existence of the subject is the achievement of a motivational balance related to the formation of positive motivation, which constitutes modern strategies of personal growth and presupposes the presence of: image of the desired result; positive impinging; the ability to distance oneself from one’s own “self”; orientation towards self-actualization and development of creativity – building oneself; positive “verbal self-report”; active memory about successful implementation of past plans and designs; being a subject in an energy tone.