The modern transformation of the global world order is accompanied by an increase in both foreign policy and intra-social challenges, contributing to the formation of new identification models, including within the framework of patriotic discourse. Russia, being in the epicenter of geopolitical confrontations, is faced with the need to consolidate society around the values of national identity and cultural sovereignty. One of the key tools in this process is patriotism, which is considered not only as an ideological constant, but also as a socio-cultural phenomenon with the ability to structure the behavioral and mental strategies of subjects. The purpose of the study is to examine the contradictory nature of the transformation of patriotic attitudes in the context of modern global and global processes. The methodological basis of the research is a comprehensive interdisciplinary approach that includes elements of comparative historical analysis, content analysis of discursive practices, as well as methods of empirical sociology. In particular, the tools of an expert survey conducted in a number of regions of the Russian Federation and elements of narrative analysis aimed at identifying transformations of the patriotic narrative under the influence of the culture of abolition were used. In addition, the research was based on the method of critical discursive analysis, which made it possible to reconstruct the ideological and cultural foundations of modern patriotic consciousness. In the course of the analysis, it is argued that patriotism in modern conditions should be considered as a stable element of socio-cultural identity, coupled with the value-normative foundations of collective existence. The authors have argued in defense of the concept of patriotism as a subcultural phenomenon capable of integrating individual, professional and civic forms of self-identification. The author's vision of the problem of combining and resolving contradictions between universalist and situational approaches to patriotism is shown. The role of patriotism in the context of cultural restoration and resistance to the strategy of value zeroing, implemented through the practice of cancelling, is also revealed.

The modern transformation of the global world order is accompanied by an increase in both foreign policy and intra-social challenges, contributing to the formation of new identification models, including within the framework of patriotic discourse. Russia, being in the epicenter of geopolitical confrontations, is faced with the need to consolidate society around the values of national identity and cultural sovereignty. One of the key tools in this process is patriotism, which is considered not only as an ideological constant, but also as a socio-cultural phenomenon with the ability to structure the behavioral and mental strategies of subjects. The purpose of the study is to examine the contradictory nature of the transformation of patriotic attitudes in the context of modern global and global processes. The methodological basis of the research is a comprehensive interdisciplinary approach that includes elements of comparative historical analysis, content analysis of discursive practices, as well as methods of empirical sociology. In particular, the tools of an expert survey conducted in a number of regions of the Russian Federation and elements of narrative analysis aimed at identifying transformations of the patriotic narrative under the influence of the culture of abolition were used. In addition, the research was based on the method of critical discursive analysis, which made it possible to reconstruct the ideological and cultural foundations of modern patriotic consciousness. In the course of the analysis, it is argued that patriotism in modern conditions should be considered as a stable element of socio-cultural identity, coupled with the value-normative foundations of collective existence. The authors have argued in defense of the concept of patriotism as a subcultural phenomenon capable of integrating individual, professional and civic forms of self-identification. The author's vision of the problem of combining and resolving contradictions between universalist and situational approaches to patriotism is shown. The role of patriotism in the context of cultural restoration and resistance to the strategy of value zeroing, implemented through the practice of cancelling, is also revealed.