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<article xmlns:ali="http://www.niso.org/schemas/ali/1.0/" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.2" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaspy</journal-id><journal-title-group><journal-title xml:lang="ru">THE CASPIAN REGION: politics, economics, culture</journal-title></journal-title-group><issn publication-format="electronic" /><issn publication-format="print">1818-510X</issn><publisher><publisher-name xml:lang="ru">Астраханский государственный университет им. В. Н. Татищева</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">2463</article-id><article-id pub-id-type="doi">10.54398/1818-510X.2024.81.4.009</article-id><article-id pub-id-type="udс">94</article-id><title-group xml:lang="ru"><article-title>Achievements and potential of Siberia in the guidebooks of the All-Union Agricultural Exhibition 1939-1940</article-title></title-group><title-group xml:lang="en"><article-title>Achievements and potential of Siberia in the guidebooks of the All-Union Agricultural Exhibition 1939-1940</article-title></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Levina</surname><given-names>Zhanna E.</given-names></name><name xml:lang="en"><surname>Levina</surname><given-names>Zhanna E.</given-names></name></name-alternatives><email /><xref ref-type="aff" rid="aff3958" /></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Bazylev</surname><given-names>Igor I.</given-names></name><name xml:lang="en"><surname>Bazylev</surname><given-names>Igor I.</given-names></name></name-alternatives><email /><xref ref-type="aff" rid="aff3959" /></contrib></contrib-group><aff-alternatives id="aff3958"><aff><institution xml:lang="ru">Omsk State Pedagogical University</institution></aff><aff><institution xml:lang="en">Omsk State Pedagogical University</institution></aff></aff-alternatives><aff-alternatives id="aff3959"><aff><institution xml:lang="ru">Omsk State Technical University</institution></aff><aff><institution xml:lang="en">Omsk State Technical University</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2025-02-20"><day>20</day><month>02</month><year>2025</year></pub-date><issue>4</issue><fpage>97</fpage><lpage>107</lpage><history><date date-type="received"><day>09</day><month>09</month><year>2024</year></date><date date-type="accepted"><day>30</day><month>09</month><year>2024</year></date></history><self-uri xlink:href="https://kaspy.asu-edu.ru/en/archive/2024/issue/4/article/2463">https://kaspy.asu-edu.ru/en/archive/2024/issue/4/article/2463</self-uri><self-uri xlink:href="https://kaspy.asu-edu.ru/storage/kaspy/archive/4(81)/97-107.pdf" content-type="pdf">https://kaspy.asu-edu.ru/storage/kaspy/archive/4(81)/97-107.pdf</self-uri><abstract xml:lang="ru"><p>The actualization in modern conditions of the topic of representation of agrarian development and prospects of Siberia is associated with the need to create and study in detail the geopolitical images of the regions, considered as a necessary condition for successful political, economic and cultural decisions. Using the traditional principles and methods of positivism, on the basis of extensive factual material, the features of the formation of the image of Siberia are highlighted. Guidebooks to the All-Union Agricultural Exhibition of 1939-1941, which were not involved in domestic research on the history of Siberia of the Soviet period, are introduced into scientific circulation. It is shown that the main attention was paid to the forms and mechanisms of agrarian modernization. The early experience of Soviet modernity in the agricultural sphere was presented as a well-built system, the main blocks of which were collective management, technization, the development of science, new forms of labor organization, the development of new lands and the introduction of crops atypical for the region. A feature of the cultural and educational presentation of the project for the development of new lands of Siberia in the 30s of the 20th century was an organic interweaving of this topic into the general context of increasing efficiency in all branches of agriculture. The strategic goals and the all-Union significance of the changes were closely related to the improvement of the quality of life of the peasants. The representative series of the content of the expositions reflected the main provisions of the current scientific discourse. Artifacts and natural facts of the object-spatial environment created with the help of traditional genres of artistic culture and new technical means formed a vivid artistic image that provided a prolonged emotional effect. The communicative and educational components were provided by the methods of infotainment and sainstainment as the main ways of informing.</p></abstract><abstract xml:lang="en"><p>The actualization in modern conditions of the topic of representation of agrarian development and prospects of Siberia is associated with the need to create and study in detail the geopolitical images of the regions, considered as a necessary condition for successful political, economic and cultural decisions. Using the traditional principles and methods of positivism, on the basis of extensive factual material, the features of the formation of the image of Siberia are highlighted. Guidebooks to the All-Union Agricultural Exhibition of 1939-1941, which were not involved in domestic research on the history of Siberia of the Soviet period, are introduced into scientific circulation. It is shown that the main attention was paid to the forms and mechanisms of agrarian modernization. The early experience of Soviet modernity in the agricultural sphere was presented as a well-built system, the main blocks of which were collective management, technization, the development of science, new forms of labor organization, the development of new lands and the introduction of crops atypical for the region. A feature of the cultural and educational presentation of the project for the development of new lands of Siberia in the 30s of the 20th century was an organic interweaving of this topic into the general context of increasing efficiency in all branches of agriculture. The strategic goals and the all-Union significance of the changes were closely related to the improvement of the quality of life of the peasants. The representative series of the content of the expositions reflected the main provisions of the current scientific discourse. Artifacts and natural facts of the object-spatial environment created with the help of traditional genres of artistic culture and new technical means formed a vivid artistic image that provided a prolonged emotional effect. The communicative and educational components were provided by the methods of infotainment and sainstainment as the main ways of informing.</p></abstract><kwd-group xml:lang="ru"><kwd>national history</kwd><kwd>history of Siberia</kwd><kwd>image of Siberia</kwd><kwd>image of the region</kwd><kwd>Soviet agrarian modernization</kwd><kwd>All-Union Agricultural exhibition</kwd><kwd>agrarian history</kwd><kwd>technization</kwd><kwd>development of virgin lands</kwd><kwd>Siberian gardening</kwd></kwd-group><kwd-group xml:lang="en"><kwd>national history</kwd><kwd>history of Siberia</kwd><kwd>image of Siberia</kwd><kwd>image of the region</kwd><kwd>Soviet agrarian modernization</kwd><kwd>All-Union Agricultural exhibition</kwd><kwd>agrarian history</kwd><kwd>technization</kwd><kwd>development of virgin lands</kwd><kwd>Siberian gardening</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement /></funding-group><funding-group xml:lang="en"><funding-statement /></funding-group></article-meta></front><body /><back><ref-list><ref id="ref0"><mixed-citation xml:lang="ru">Bass, V. 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