Language as a unique cultural phenomenon, as a socio-cultural medium of human interaction, at the present stage of civilizational development in conditions of large-scale introduction of information and communication technologies into all spheres of life, has acquired the status of the main instrumental means of implementing power strategies in the culture of modern political systems. The relevance of the problem under study is to identify strategies for influencing the consciousness and behavior of the masses used by politicians in modern culture. Language and information perform not only cognitive, communicative, informational and translational functions, but in the hands of politicians they become a powerful force of influence on the collective consciousness and behavior of the masses. In the culture of political systems, thanks to the possibilities of information and communication and network technologies, various ways of influencing consciousness are actively used. The methodological basis of the research was socio-cultural, phenomenological, approaches, general scientific methods (analysis, synthesis, generalization). As a source base, the works of well-known domestic and foreign authors who actualize the studied problems are analyzed. As part of the study, conclusions were drawn and proposals were made to minimize the negative impact of power strategies on the collective consciousness.

Language as a unique cultural phenomenon, as a socio-cultural medium of human interaction, at the present stage of civilizational development in conditions of large-scale introduction of information and communication technologies into all spheres of life, has acquired the status of the main instrumental means of implementing power strategies in the culture of modern political systems. The relevance of the problem under study is to identify strategies for influencing the consciousness and behavior of the masses used by politicians in modern culture. Language and information perform not only cognitive, communicative, informational and translational functions, but in the hands of politicians they become a powerful force of influence on the collective consciousness and behavior of the masses. In the culture of political systems, thanks to the possibilities of information and communication and network technologies, various ways of influencing consciousness are actively used. The methodological basis of the research was socio-cultural, phenomenological, approaches, general scientific methods (analysis, synthesis, generalization). As a source base, the works of well-known domestic and foreign authors who actualize the studied problems are analyzed. As part of the study, conclusions were drawn and proposals were made to minimize the negative impact of power strategies on the collective consciousness.