China is currently in the process of emerging as a great power. In this process, the country has reached a very high level, its GDP has risen to the second highest in the world, its foreign exchange reserves have also ranked first in the world for many years, China's comprehensive national strength is becoming stronger and stronger, but there is still a big gap in soft power. The «One Belt, One Road» strategic concept is now an inevitable requirement for building China's new model of comprehensive openness and an inevitable choice for promoting shared prosperity among Asian and European countries, making high demands on China's soft power construction. Against this background, it is necessary to explore how to strengthen China's soft power. The concept of "soft power" was proposed by the American scientist Joseph Nye in the early 1990s. Since then, “soft power” has primarily meant cultural appeal, as well as the ability to shape international rules and resolve political issues through persuasion and interest in cooperation. The article provides evidence that "soft power" works at the expense of its own attractiveness, and not by forcing others to do what they do not want to do.

China is currently in the process of emerging as a great power. In this process, the country has reached a very high level, its GDP has risen to the second highest in the world, its foreign exchange reserves have also ranked first in the world for many years, China's comprehensive national strength is becoming stronger and stronger, but there is still a big gap in soft power. The «One Belt, One Road» strategic concept is now an inevitable requirement for building China's new model of comprehensive openness and an inevitable choice for promoting shared prosperity among Asian and European countries, making high demands on China's soft power construction. Against this background, it is necessary to explore how to strengthen China's soft power. The concept of "soft power" was proposed by the American scientist Joseph Nye in the early 1990s. Since then, “soft power” has primarily meant cultural appeal, as well as the ability to shape international rules and resolve political issues through persuasion and interest in cooperation. The article provides evidence that "soft power" works at the expense of its own attractiveness, and not by forcing others to do what they do not want to do.