kaspyTHE CASPIAN REGION: politics, economics, culture1818-510XАстраханский государственный университет им. В. Н. Татищева221010.54398/1818510X_2022_4_105327A study of new media opinion on China in the context of Sino-US competitionA study of new media opinion on China in the context of Sino-US competitionhttps://orcid.org/0000-0002-1959-7834Han WenxinHan Wenxinhanwx52@163.comLomonosov Moscow State UniversityLomonosov Moscow State University1303202341051092906202230092022https://kaspy.asu-edu.ru/en/archive/2022/issue/4/article/2210https://kaspy.asu-edu.ru/storage/kaspy/archive/4(73)/105-109.pdf

The war of public opinion is an important part of the Sino-American rivalry. However, due to changes in domestic politics and the development of new media in the United States, the model of public opinion in the United States is also taking on new characteristics. Therefore, it is important to strengthen research on new trends in the U.S. public opinion war against China. Because the content of the war of public opinion is too complex, this article analyzes the characteristics of U.S. public opinion toward China in the context of Sino-U.S. competition and proposes possible countermeasures. Based on the two-tier structure of international public opinion, this paper will compare the attention paid to TikTok by the U.S. mainstream media and social media through quantitative textual analysis, and additionally analyze the motivation of the China-related New York Times website. To understand the communication and operation mechanism of the mainstream media in the US, it will understand the attitude of the American public towards China and provide suggestions. Finally, the article will offer suggestions for working with public opinion based on the comparative results.

The war of public opinion is an important part of the Sino-American rivalry. However, due to changes in domestic politics and the development of new media in the United States, the model of public opinion in the United States is also taking on new characteristics. Therefore, it is important to strengthen research on new trends in the U.S. public opinion war against China. Because the content of the war of public opinion is too complex, this article analyzes the characteristics of U.S. public opinion toward China in the context of Sino-U.S. competition and proposes possible countermeasures. Based on the two-tier structure of international public opinion, this paper will compare the attention paid to TikTok by the U.S. mainstream media and social media through quantitative textual analysis, and additionally analyze the motivation of the China-related New York Times website. To understand the communication and operation mechanism of the mainstream media in the US, it will understand the attitude of the American public towards China and provide suggestions. Finally, the article will offer suggestions for working with public opinion based on the comparative results.

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