The present day digital communications are imposed on the already formed values of the consumer society, reinforcing its specific trends. The purpose of the research is to study the characteristics and reference agents of political socialization of students in the border regions of Siberian and the Far Eastern Federal Districts. The article is based on the results of the survey of 14 focus groups of pupils from grades 10-11, students of colleges and universities in 8 subjects of the Russian Federation: Altai, Zabaykalsky, Primorsky and Khabarovsk Krais, Omsk Oblast, the Republics of Altai, Tyva, Buryatia (October-November 2021). Representatives of only one region and one segment of students participated in each focus group. The results of the research allow us to determine the hybrid character of the configuration of political socialization agents. New actors have dominant importance only as a source of information. Traditional socializers are not considered as such, while the discussion of important events, issues happens primarily within family and among friends. In digital socialization environment the role of bloggers for the studied youth is low due to their incompetence and political partiality. The undemocratic model of communication both in the family and in educational institutions, as well as restrictions on the Internet do not allow young people to obtain objective political awareness and reduce the political identity of young people. This situation is complicated by focus of young people's attention on negative assessments when talking politics with friends.

The present day digital communications are imposed on the already formed values of the consumer society, reinforcing its specific trends. The purpose of the research is to study the characteristics and reference agents of political socialization of students in the border regions of Siberian and the Far Eastern Federal Districts. The article is based on the results of the survey of 14 focus groups of pupils from grades 10-11, students of colleges and universities in 8 subjects of the Russian Federation: Altai, Zabaykalsky, Primorsky and Khabarovsk Krais, Omsk Oblast, the Republics of Altai, Tyva, Buryatia (October-November 2021). Representatives of only one region and one segment of students participated in each focus group. The results of the research allow us to determine the hybrid character of the configuration of political socialization agents. New actors have dominant importance only as a source of information. Traditional socializers are not considered as such, while the discussion of important events, issues happens primarily within family and among friends. In digital socialization environment the role of bloggers for the studied youth is low due to their incompetence and political partiality. The undemocratic model of communication both in the family and in educational institutions, as well as restrictions on the Internet do not allow young people to obtain objective political awareness and reduce the political identity of young people. This situation is complicated by focus of young people's attention on negative assessments when talking politics with friends.