The article examines the possibility of applying the theoretical postulates of Schutz's intersubjectivity concept to the problem of analyzing the communication specific in the context of modern information technologies. The author's classification of the basic principles of network communication is given. It is shown that the need to correlate a message with a specific addressee of communication (an individual, a group) as a basic characteristic of "social action" is significantly reduced in conditions of network communication, since each text has its own audience. However, the principles of network behavior, grouped according to the criterion of a successful actor, specifically: the generation of the illusion of constant presence, openness, personification, are directly related to the intersubjectivity concept proposed by Schutz. The types of actions considered in the article (rational, affective, traditional, suggestive) are correlated with modern strategies of behavior of individuals in network communication through anidentity matrix of mental processes known in the present: thinking, will, perception, affect. On the given matrix basis, a spectrum of communicative acts was obtained in the paradigm of В«impactВ» in network communication. Thus, the variant of the sociological model of effective intersubjective communication influencing network communication has been obtained. In addition, this analysis method makes it possible to identify contradictory or complementary relationships betweenparticipants of communication, which also confirms the existence of a great potential for the study of intersubjectivity.

The article examines the possibility of applying the theoretical postulates of Schutz's intersubjectivity concept to the problem of analyzing the communication specific in the context of modern information technologies. The author's classification of the basic principles of network communication is given. It is shown that the need to correlate a message with a specific addressee of communication (an individual, a group) as a basic characteristic of "social action" is significantly reduced in conditions of network communication, since each text has its own audience. However, the principles of network behavior, grouped according to the criterion of a successful actor, specifically: the generation of the illusion of constant presence, openness, personification, are directly related to the intersubjectivity concept proposed by Schutz. The types of actions considered in the article (rational, affective, traditional, suggestive) are correlated with modern strategies of behavior of individuals in network communication through anidentity matrix of mental processes known in the present: thinking, will, perception, affect. On the given matrix basis, a spectrum of communicative acts was obtained in the paradigm of В«impactВ» in network communication. Thus, the variant of the sociological model of effective intersubjective communication influencing network communication has been obtained. In addition, this analysis method makes it possible to identify contradictory or complementary relationships betweenparticipants of communication, which also confirms the existence of a great potential for the study of intersubjectivity.