<?xml version='1.0' encoding='utf-8'?>
<article xmlns:ali="http://www.niso.org/schemas/ali/1.0/" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.2" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaspy</journal-id><journal-title-group><journal-title xml:lang="ru">THE CASPIAN REGION: politics, economics, culture</journal-title></journal-title-group><issn publication-format="electronic" /><issn publication-format="print">1818-510X</issn><publisher><publisher-name xml:lang="ru">Астраханский государственный университет им. В. Н. Татищева</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1948</article-id><title-group xml:lang="ru"><article-title>PUBLIC AND PEOPLE`S DIPLOMACY IN GLOBAL GOVERNANCE SYSTEM</article-title></title-group><title-group xml:lang="en"><article-title>PUBLIC AND PEOPLE`S DIPLOMACY IN GLOBAL GOVERNANCE SYSTEM</article-title></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Gancherenok</surname><given-names>Igor I.</given-names></name><name xml:lang="en"><surname>Gancherenok</surname><given-names>Igor I.</given-names></name></name-alternatives><email>gancher@bntu.by</email><xref ref-type="aff" rid="aff3171" /></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Ivanova</surname><given-names>Nina S.</given-names></name><name xml:lang="en"><surname>Ivanova</surname><given-names>Nina S.</given-names></name></name-alternatives><email>bsfc@list.ru</email><xref ref-type="aff" rid="aff3172" /></contrib></contrib-group><aff-alternatives id="aff3171"><aff><institution xml:lang="ru">Belarusian National Technical University</institution></aff><aff><institution xml:lang="en">Belarusian National Technical University</institution></aff></aff-alternatives><aff-alternatives id="aff3172"><aff><institution xml:lang="ru">Belarusian Friendship and Cultural Relations with Foreign Countries Society</institution></aff><aff><institution xml:lang="en">Belarusian Friendship and Cultural Relations with Foreign Countries Society</institution></aff></aff-alternatives><pub-date date-type="pub" /><pub-date date-type="pub" iso-8601-date="2020-11-06"><day>06</day><month>11</month><year>2020</year></pub-date><issue>3</issue><fpage>89</fpage><lpage>94</lpage><history /><self-uri xlink:href="https://kaspy.asu-edu.ru/en/archive/2020/issue/3/article/1948">https://kaspy.asu-edu.ru/en/archive/2020/issue/3/article/1948</self-uri><self-uri xlink:href="https://kaspy.asu-edu.ru/storage/kaspy/archive/3(64)/89-94.pdf" content-type="pdf">https://kaspy.asu-edu.ru/storage/kaspy/archive/3(64)/89-94.pdf</self-uri><abstract xml:lang="ru"><p>Non - synonymic definitions of terms public and people`s democracies and their interrelationship with official diplomacy are presented. Approaches to the realization of non - official diplomacy in the NATO Alliance and external policy of China are demonstrated. In this context necessity of rethinking of Friendship Societies created in the post soviet space more than 90 years ago is underlined. Public and people`s democracies are presented for the first time as synergetic parameters of order for insuring efficiency of global governance. Vectorial multiplication model of soft power for creation resource potential of a modern state is presented. The model in comparison with scalar one allows to provide more correct simulation of complex public processes. The role of recently created joint higher education establishments as centers of public diplomacy and intellectual mobility is stressed. As special examples, the joint university of Moscow State University and Beijing Technological University in China and Belarusian-Uzbek inter - sectoral Institute of Applied Technical Qualifications in Tashkent are indicated.</p></abstract><abstract xml:lang="en"><p>Non - synonymic definitions of terms public and people`s democracies and their interrelationship with official diplomacy are presented. Approaches to the realization of non - official diplomacy in the NATO Alliance and external policy of China are demonstrated. In this context necessity of rethinking of Friendship Societies created in the post soviet space more than 90 years ago is underlined. Public and people`s democracies are presented for the first time as synergetic parameters of order for insuring efficiency of global governance. Vectorial multiplication model of soft power for creation resource potential of a modern state is presented. The model in comparison with scalar one allows to provide more correct simulation of complex public processes. The role of recently created joint higher education establishments as centers of public diplomacy and intellectual mobility is stressed. As special examples, the joint university of Moscow State University and Beijing Technological University in China and Belarusian-Uzbek inter - sectoral Institute of Applied Technical Qualifications in Tashkent are indicated.</p></abstract><kwd-group xml:lang="ru"><kwd>soft power</kwd><kwd>public and people1s diplomacy</kwd><kwd>global governance system</kwd><kwd>soft power</kwd><kwd>public and people1s diplomacy</kwd><kwd>global governance system</kwd></kwd-group><kwd-group xml:lang="en"><kwd>soft power</kwd><kwd>public and people1s diplomacy</kwd><kwd>global governance system</kwd><kwd>soft power</kwd><kwd>public and people1s diplomacy</kwd><kwd>global governance system</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement /></funding-group><funding-group xml:lang="en"><funding-statement /></funding-group></article-meta></front><body /><back><ref-list /></back></article>