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<article xmlns:ali="http://www.niso.org/schemas/ali/1.0/" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.2" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaspy</journal-id><journal-title-group><journal-title xml:lang="ru">THE CASPIAN REGION: politics, economics, culture</journal-title></journal-title-group><issn publication-format="electronic" /><issn publication-format="print">1818-510X</issn><publisher><publisher-name xml:lang="ru">Астраханский государственный университет им. В. Н. Татищева</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">1781</article-id><title-group xml:lang="ru"><article-title>THE PROBLEMATICS OF «SOFT POWER» IN MODERN INTERNATIONAL POLICY</article-title></title-group><title-group xml:lang="en"><article-title>THE PROBLEMATICS OF «SOFT POWER» IN MODERN INTERNATIONAL POLICY</article-title></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Martynova</surname><given-names>Olga I.</given-names></name><name xml:lang="en"><surname>Martynova</surname><given-names>Olga I.</given-names></name></name-alternatives><email>martynov-a-o@yandex.ru</email><xref ref-type="aff" rid="aff2904" /></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Golovin</surname><given-names>Vyacheslav G.</given-names></name><name xml:lang="en"><surname>Golovin</surname><given-names>Vyacheslav G.</given-names></name></name-alternatives><email>asu@asu.edu.ru</email><xref ref-type="aff" rid="aff2905" /></contrib></contrib-group><aff-alternatives id="aff2904"><aff><institution xml:lang="ru">Moscow State Institute of International Relations (University) MFA Russia</institution></aff><aff><institution xml:lang="en">Moscow State Institute of International Relations (University) MFA Russia</institution></aff></aff-alternatives><aff-alternatives id="aff2905"><aff><institution xml:lang="ru">Astrakhan State University</institution></aff><aff><institution xml:lang="en">Astrakhan State University</institution></aff></aff-alternatives><pub-date date-type="pub" /><pub-date date-type="pub" iso-8601-date="2019-08-14"><day>14</day><month>08</month><year>2019</year></pub-date><issue>2</issue><fpage>84</fpage><lpage>92</lpage><history /><self-uri xlink:href="https://kaspy.asu-edu.ru/en/archive/2019/issue/2/article/1781">https://kaspy.asu-edu.ru/en/archive/2019/issue/2/article/1781</self-uri><self-uri xlink:href="https://kaspy.asu-edu.ru/storage/kaspy/archive/2(59)/84-92.pdf" content-type="pdf">https://kaspy.asu-edu.ru/storage/kaspy/archive/2(59)/84-92.pdf</self-uri><abstract xml:lang="ru"><p>Polycentrism in international relations forms a variety of centers of power and leaders of these poles of influence, as well as new instruments of foreign policy of states based on a combination of the principles of «soft» and «hard» forces. The category В«soft powerВ» is interdisciplinary, its phenomenon is studied by various branches of science (political scientists, philosophers, sociologists, psychologists, economists, etc.). The concept of «soft power» is at the initial stage of its development, its many provisions are not sufficiently deeply studied. According to representatives of the scientific community, the interpretation of the category В«soft powerВ» contains methodological flaws, contradictions and ambiguities, critical comments that are problematic. In this article, on the basis of analytical studies, an attempt has been made to systematize some problems related to the concepts of strength and «soft power» in order to increase the effectiveness of further research.</p></abstract><abstract xml:lang="en"><p>Polycentrism in international relations forms a variety of centers of power and leaders of these poles of influence, as well as new instruments of foreign policy of states based on a combination of the principles of «soft» and «hard» forces. The category В«soft powerВ» is interdisciplinary, its phenomenon is studied by various branches of science (political scientists, philosophers, sociologists, psychologists, economists, etc.). The concept of «soft power» is at the initial stage of its development, its many provisions are not sufficiently deeply studied. According to representatives of the scientific community, the interpretation of the category В«soft powerВ» contains methodological flaws, contradictions and ambiguities, critical comments that are problematic. In this article, on the basis of analytical studies, an attempt has been made to systematize some problems related to the concepts of strength and «soft power» in order to increase the effectiveness of further research.</p></abstract><kwd-group xml:lang="ru"><kwd>международные отношения</kwd><kwd>внешняя политика</kwd><kwd>национальная концепция</kwd><kwd>влияние</kwd><kwd>привлекательность</kwd><kwd>«мягкая сила»</kwd><kwd>«жёсткая сила»</kwd><kwd>понятийный аппарат</kwd><kwd>проблематика</kwd><kwd>international relations</kwd><kwd>foreign policy</kwd><kwd>national concept</kwd><kwd>influence</kwd><kwd>attractiveness</kwd><kwd>“soft power”</kwd><kwd>“hard power”</kwd><kwd>conceptual apparatus</kwd><kwd>problems</kwd></kwd-group><kwd-group xml:lang="en"><kwd>международные отношения</kwd><kwd>внешняя политика</kwd><kwd>национальная концепция</kwd><kwd>влияние</kwd><kwd>привлекательность</kwd><kwd>«мягкая сила»</kwd><kwd>«жёсткая сила»</kwd><kwd>понятийный аппарат</kwd><kwd>проблематика</kwd><kwd>international relations</kwd><kwd>foreign policy</kwd><kwd>national concept</kwd><kwd>influence</kwd><kwd>attractiveness</kwd><kwd>“soft power”</kwd><kwd>“hard power”</kwd><kwd>conceptual apparatus</kwd><kwd>problems</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement /></funding-group><funding-group xml:lang="en"><funding-statement /></funding-group></article-meta></front><body /><back><ref-list /></back></article>