The paper considers matching and integrative principles of the artistic and scientific mentality. The basis for the study is synergetics - a theory of self-organization of the complex systems. The nonlinearityРё of creative thinking can be understood differently. It can be either ambiguity in the interpretation of the works of art or complexity of the composite structure, or violation of the structural, genre and other canons. The concept of nonlinearity can be referred to a lot of modern techniques, developed in the musical and literary works, in particular, polystylistics. Such phenomenon of the contemporary art as a multiplicity of textsis analyzed in detail. Intertextual structures, as a rule, are visualized on the semantic level. Hypertext, as well as the structure of the «text-in-text» determine the composition of the artistic work.

The paper considers matching and integrative principles of the artistic and scientific mentality. The basis for the study is synergetics - a theory of self-organization of the complex systems. The nonlinearityРё of creative thinking can be understood differently. It can be either ambiguity in the interpretation of the works of art or complexity of the composite structure, or violation of the structural, genre and other canons. The concept of nonlinearity can be referred to a lot of modern techniques, developed in the musical and literary works, in particular, polystylistics. Such phenomenon of the contemporary art as a multiplicity of textsis analyzed in detail. Intertextual structures, as a rule, are visualized on the semantic level. Hypertext, as well as the structure of the «text-in-text» determine the composition of the artistic work.