The article is devoted to study of the reasons of phenomenon «childfree» appearance. It is the community of so called non-parents who voluntary refuse from being parents. The parallel between social and cultural transformations in two countries: the USA and Russia is made. These transformations became fertile field for wide spreading of «free from children» idea. It is ascertained that both positive and negative changes in economical, political, social and cultural fields of the country may become the reason of social and psychological tension. It can provoke the shift of some people values including negation traditional notions of family, marriage and child-bearing.

The article is devoted to study of the reasons of phenomenon «childfree» appearance. It is the community of so called non-parents who voluntary refuse from being parents. The parallel between social and cultural transformations in two countries: the USA and Russia is made. These transformations became fertile field for wide spreading of «free from children» idea. It is ascertained that both positive and negative changes in economical, political, social and cultural fields of the country may become the reason of social and psychological tension. It can provoke the shift of some people values including negation traditional notions of family, marriage and child-bearing.