Proactive HR professional currently is a competitive advantage and a strategic tool in the development of any professional activity. The rapid and dynamic processes in working with company personnel, what is happening in Western countries have a significant impact on the choice of priority direction of work with some employees. "Talent management" in the enterprise, as a new concept for the Russian realities, changes the usual understanding of the functions of HR managers and translates the process of working with the staff on the rails of the strategic approach. In this regard, there is a need for a system allocation of the most valuable employees and the planning of personnel work for the target audience.

Proactive HR professional currently is a competitive advantage and a strategic tool in the development of any professional activity. The rapid and dynamic processes in working with company personnel, what is happening in Western countries have a significant impact on the choice of priority direction of work with some employees. "Talent management" in the enterprise, as a new concept for the Russian realities, changes the usual understanding of the functions of HR managers and translates the process of working with the staff on the rails of the strategic approach. In this regard, there is a need for a system allocation of the most valuable employees and the planning of personnel work for the target audience.