The article is devoted to the analysis of the conditions of institutionalization of public relations in the early twentieth century. There have been changes in the social sphere of society, caused by maxrecursion and led to the necessity of professional isolation efforts to achieve social cohesion. Analyzed various social and philosophical approaches to the study of society and public opinion.

The article is devoted to the analysis of the conditions of institutionalization of public relations in the early twentieth century. There have been changes in the social sphere of society, caused by maxrecursion and led to the necessity of professional isolation efforts to achieve social cohesion. Analyzed various social and philosophical approaches to the study of society and public opinion.