Modern political leaders and elites are simply mad about the ratings. Political advertizing (as which PR acts) serves them sometimes as the unique justification of their stay in the power. But can we say, that ratings reflect the real party of political elite and why they are necessary Many ratings drive the inhabitant in the error and serve to the consolidation of image of those politicians, who prefers to use PR technologies in order to hide wretchedness of their IQ.

Modern political leaders and elites are simply mad about the ratings. Political advertizing (as which PR acts) serves them sometimes as the unique justification of their stay in the power. But can we say, that ratings reflect the real party of political elite and why they are necessary Many ratings drive the inhabitant in the error and serve to the consolidation of image of those politicians, who prefers to use PR technologies in order to hide wretchedness of their IQ.