<?xml version='1.0' encoding='utf-8'?>
<article xmlns:ali="http://www.niso.org/schemas/ali/1.0/" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.2" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaspy</journal-id><journal-title-group><journal-title xml:lang="ru">THE CASPIAN REGION: politics, economics, culture</journal-title></journal-title-group><issn publication-format="electronic" /><issn publication-format="print">1818-510X</issn><publisher><publisher-name xml:lang="ru">Астраханский государственный университет им. В. Н. Татищева</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">139</article-id><title-group xml:lang="ru"><article-title>Basis of positive subject motivation as one of conditions of society modernization</article-title></title-group><title-group xml:lang="en"><article-title>Basis of positive subject motivation as one of conditions of society modernization</article-title></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Gainutdinova</surname><given-names>Ekaterina V.</given-names></name><name xml:lang="en"><surname>Gainutdinova</surname><given-names>Ekaterina V.</given-names></name></name-alternatives><email>gainutdinova.ekaterina@mail.ru</email><xref ref-type="aff" rid="aff187" /></contrib></contrib-group><aff-alternatives id="aff187"><aff><institution xml:lang="ru">Astrakhan State Technical University</institution></aff><aff><institution xml:lang="en">Astrakhan State Technical University</institution></aff></aff-alternatives><pub-date date-type="pub"><year>2013</year></pub-date><issue>2</issue><fpage>173</fpage><lpage>182</lpage><history /><self-uri xlink:href="https://kaspy.asu-edu.ru/en/archive/2013/issue/2/article/139">https://kaspy.asu-edu.ru/en/archive/2013/issue/2/article/139</self-uri><self-uri xlink:href="https://kaspy.asu-edu.ru/storage/kaspy/archive/2(35)/173-182.pdf" content-type="pdf">https://kaspy.asu-edu.ru/storage/kaspy/archive/2(35)/173-182.pdf</self-uri><abstract xml:lang="ru"><p>The research objective consists in analysing the basis of positive motivation of the subject as, speaking about modernization, it is necessary to determine the concept "quality", and also to define and investigate positive conditions for this quality achievement . The positive motivation, in fact, represents motivational balance which consists in settling and doing possible the coexistence of different views not by the principle of mutual exclusion of positions, and harmonious dialogue for the public wealth: combination of natural- biological and valuable.</p></abstract><abstract xml:lang="en"><p>The research objective consists in analysing the basis of positive motivation of the subject as, speaking about modernization, it is necessary to determine the concept "quality", and also to define and investigate positive conditions for this quality achievement . The positive motivation, in fact, represents motivational balance which consists in settling and doing possible the coexistence of different views not by the principle of mutual exclusion of positions, and harmonious dialogue for the public wealth: combination of natural- biological and valuable.</p></abstract><kwd-group xml:lang="ru"><kwd>motivation</kwd><kwd>positive motivation</kwd><kwd>external motivation</kwd><kwd>internal motivation</kwd><kwd>motivational balance</kwd><kwd>requirement</kwd><kwd>desire</kwd><kwd>consciousness</kwd><kwd>primary requirement</kwd><kwd>secondary requirement</kwd></kwd-group><kwd-group xml:lang="en"><kwd>motivation</kwd><kwd>positive motivation</kwd><kwd>external motivation</kwd><kwd>internal motivation</kwd><kwd>motivational balance</kwd><kwd>requirement</kwd><kwd>desire</kwd><kwd>consciousness</kwd><kwd>primary requirement</kwd><kwd>secondary requirement</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement /></funding-group><funding-group xml:lang="en"><funding-statement /></funding-group></article-meta></front><body /><back><ref-list /></back></article>