In this article the author analyzes the game’s factor in the course of virtualization of modern culture. As the author thinks, modern era brought the considerable features which have affected on the cultural development and its manifestations. Some of them is so significant that we can speak about radical transformation of cultural bases. At the end the author draws a conclusion that the game acts the role of the factor of virtualization of modern culture and is shown as a spheres of person’s activity. It is possible to see the irreversible changes such as simvolization, massovization, standartisation, unification, gedonization, visualization, fragmentation in the culture, which absorbed by game. It influences on the consciousness and activity of the person.

In this article the author analyzes the game’s factor in the course of virtualization of modern culture. As the author thinks, modern era brought the considerable features which have affected on the cultural development and its manifestations. Some of them is so significant that we can speak about radical transformation of cultural bases. At the end the author draws a conclusion that the game acts the role of the factor of virtualization of modern culture and is shown as a spheres of person’s activity. It is possible to see the irreversible changes such as simvolization, massovization, standartisation, unification, gedonization, visualization, fragmentation in the culture, which absorbed by game. It influences on the consciousness and activity of the person.